POST CREDITS WEEKLY

POST CREDITS: The Bigger They Get, The More Creators Matter

PLUS: Creator economy M&A up 17% — and infrastructure is the new target, TikTok Shop is about to pass Target, MLB hands TikTok the keys to the clubhouse, Hollywood knows creators are its survival

POST CREDITS Weekly: Owning the fan graph is this week’s ultimate power move.

PLUS: Fan platforms are quietly stealing the algorithm’s lunch, Paige Spiranac becomes a golf media studio, American Eagle rebuilds its creator “cast” for Gen Z, The Pitt fandom reminds Hollywood who really runs the show.

POST CREDITS Weekly: SPORTS! Peacock’s “Legendary February” Is the New Sports Bundle

PLUS: Ensemble x Dunkin' Launch QUALIFIED, ESPN Continues to Give Contracts to Creators, Super Bowl LX Advertisers Show Their Age, AI in the Big Game, Beast Buys a Bank