POST CREDITS: S1E5: The Kid MERO

This week: The Kid Mero, host of Mornings with Mero on Hot 97, on a blog with 528 readers and why only 28 of them mattered. A pizza that explains how to sell your work without wrecking it. And what a morning radio job says about which clock is worth owning.

POST CREDITS: S1E4: Quincy Moore, New York or Nowhere

This week: Quincy Moore, founder and CEO of New York or Nowhere, on the finished collection he killed the week after a championship parade. An ad budget of zero dollars. And what a trademark on two generic words says about where this brand goes after New York.

POST CREDITS: S1E3: Shana Stephenson of the NY Liberty

This week: Shana Stephenson, Chief Brand Officer of the WNBA's New York Liberty on a mascot that closes brand deals. A press conference that cost them reach on purpose. And what 25 first-time partners say about the price of a championship.