POST CREDITS: S1E8: Rich Greenfield, LightShed Partners

This week: the analyst who's been calling media's big shifts since 1995, a $110 billion bet on a library, and what a director's four-word answer says about who wins the creator war.

POST CREDITS: S1E7: Issa Rae, HOORAE

This week: Issa Rae on making for both the feed and the calendar, the 27-episode pilot she paid for herself, and what "budgeted attention" says about where the money goes next.

POST CREDITS: S1E6: Laura Correnti, Deep Blue Sports + Entertainment

This week: the media buyer who now sells the other side, a soccer renewal she turned down with one spreadsheet, and what six rate cards say about who holds the power in women's sports.