Ian Schafer

President & Co-Founder of Ensemble (a HOORAE Media Company).

POST CREDITS: The Bigger They Get, The More Creators Matter

Mar 2, 2026

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7 min read

POST CREDITS: The Bigger They Get, The More Creators Matter

PLUS: Creator economy M&A up 17% — and infrastructure is the new target, TikTok Shop is about to pass Target, MLB hands TikTok the keys to the clubhouse, Hollywood knows creators are its survival

Ian Schafer

POST CREDITS Weekly: Owning the fan graph is this week’s ultimate power move.

Feb 20, 2026

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9 min read

POST CREDITS Weekly: Owning the fan graph is this week’s ultimate power move.

PLUS: Fan platforms are quietly stealing the algorithm’s lunch, Paige Spiranac becomes a golf media studio, American Eagle rebuilds its creator “cast” for Gen Z, The Pitt fandom reminds Hollywood who really runs the show.

Ian Schafer

POST CREDITS Weekly: SPORTS! Peacock’s “Legendary February” Is the New Sports Bundle

Feb 10, 2026

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9 min read

POST CREDITS Weekly: SPORTS! Peacock’s “Legendary February” Is the New Sports Bundle

PLUS: Ensemble x Dunkin' Launch QUALIFIED, ESPN Continues to Give Contracts to Creators, Super Bowl LX Advertisers Show Their Age, AI in the Big Game, Beast Buys a Bank

Ian Schafer

POST CREDITS Weekly: TikTok US: Week One? Or Weak One?

Feb 2, 2026

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9 min read

POST CREDITS Weekly: TikTok US: Week One? Or Weak One?

PLUS: NFL’s Tush Push into ESPN, Spotify Ups Their Ante, a YouTuber Beats MELANIA at the Box Office, Golf Channel Bets on Good Good & WTGL, Creator Ad Spend Grows Nearly 4x Faster Than the Overall Media Market, Investors are Chasing Audiences that Microsdose Microdramas

Ian Schafer

Mr. Beast

Jan 20, 2026

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7 min read

POST CREDITS Daily: MrBeast Just Raised $200M From a Company You've Never Heard Of.

PLUS: Fanvue’s AI-Fueled Series A, TikTok Becomes FIFA’s World Cup Highlight Reel, Fanatics Builds Its Own Sports Studio, NBC’s Creator Collective Takes Over Milan

Ian Schafer