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POSTING & TOASTING
Variety
Why the show is really about the two clocks running through everything I write here.
I've spent months writing about decentralization as the throughline of modern entertainment — power moving from studios to creators, from gatekeepers to algorithms. Now that thesis has a camera pointed at it. On September 8, Post Credits premieres on Bloomberg Originals and Bloomberg Television, and it's the on-screen version of what this newsletter has been arguing all along.
But there's a second thesis baked into the show, one I've been circling in these pages under a different name: the two clocks. Every hour of attention runs on one of two systems — the appointment clock, content you make time for, and the ambient clock, content that simply passes it. The paradox is that ambient has been winning, quietly eating the hours we used to reserve for appointment. Post Credits exists inside that tension. I’ll be in conversation with the people actually building the new entertainment economy: whether it’s the stuff worth making time for, or the stuff that stops your scroll in its tracks.
The premiere episode features Tefi Pessoa, host of Love Island's Aftersun. The season's guest list includes Issa Rae, Laura Correnti (Deep Blue Sports + Entertainment), Kid Mero, Quincy Moore (New York or Nowhere), Shana Stephenson (New York Liberty), Kayvon Thibodeaux (New York Giants), and Christian Tom (AND Media). And many, many more.
Post Credits airs Tuesday, September 8 at 8pm ET on Bloomberg Originals — streaming on YouTube TV, Prime Video Channels, Samsung TV Plus, LG Channels, and Tubi — and again at 10pm ET on Bloomberg Television.
Until next time, Ian Schafer, Ensemble, and the POST CREDITS team
— Ian
WHERE I’M GOING NEXT
MARKETECTURE LIVE (September 23, Chicago)
Web Summit Lisbon (November 9-12, Lisbon)
A note on what this is all about.
I spend most of my time at the intersection of where entertainment is going and where brands and creators are trying to get ahead of it; I'm fortunate enough to have seen a few cycles. POST CREDITS is where I think out loud about the power shifts, the deals, the platform moves, the cultural signals that most people notice too late.
Here’s where I manage your expectations: I publish when I have something worth saying. That's usually once a week, sometimes twice when the news moves fast. No filler. If this lands in your inbox, it's because I think it's worth your time.
If you're a CMO, a creator, a platform leader, or someone who invests in any of the above, you're exactly who I'm writing this (and making this TV series) for.
Welcome.
— Ian
Feel like you’re more informed about the evolution of the creator and entertainment economies? Share this with your friends and colleagues, and you will be allowed to ask one question of the 2000 year-old man. Happy 100th, Mel.
Until next week,
Ian Schafer, Ensemble, and the POST CREDITS team.
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